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Programmatic Strategy
End-to-end DV360 and DSP execution — from deal setup and audience targeting to mid-flight optimization and budget pacing. Always delivery-first, ROI-obsessed with custom bidding algorithms and geo-level segmentation that have cut CPMs by up to 64% and delivered 1.63B+ impressions." — this grounds the claim in a real result.
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Performance Marketing
Full-funnel execution across Google, Microsoft, Meta, Reddit, Snap, X, and LinkedIn — from campaign architecture and audience segmentation to mid-flight optimisation. Delivered 12X lower CAC for a steel manufacturer and 60% cost-per-acquisition reduction for a South India market entry — all within existing budgets
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Media Planning & Buying
Channel mix strategy, budget allocation, and partner negotiation across seasonal and always-on programs. Proven ability to manage $12M+ accounts end-to-end including a $7.8M audience segmentation plan across 4 lifecycle-stage audiences for a single US telecom client.
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Performance Analytics
Real-time dashboard building in Looker Studio and Adobe Analytics. Surfacing KPI trends, risks, and opportunities that drive faster, smarter decisions for stakeholders including lifecycle performance narratives that track activation, retention, and re-engagement rates alongside CAC.
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Lifecycle & Retention Strategy
Mapping full customer journeys from acquisition through re-engagement — identifying drop-off stages, building CRM and visitor remarketing sequences, and reducing re-acquisition CAC from ₹996 to ₹27 across 4 states via PMax Remarketing.
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Client Leadership
Senior client-facing experience across global enterprise accounts — business reviews, strategic roadmaps, pitch decks, and cross-functional stakeholder management.
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